welcome to My 2021 Goals page. 

Every year I set for myself a long list of goals I want to accomplish. I’ve been doing this for over 12 years now. And this year is no exception. 

Setting ambitious goals is a great way to dramatically improve your life but also a great way of self-discovery.

Or as David Goggins said:

“I don’t know where my limits are, but I want to go there”

I set my goals in various areas of my life, such as: Business, Coaching, Personal life, Health & Fitness, Profile, and Value.

Since 2017, I’ve been sharing my goals publicly along with monthly updates on my progress.

You may be asking… Why?

My 2021 Goals - Life Coach Tomas Svitorka My story photo 1 2 copy 21 1

THESE are my five reasons

  1. For those who are thinking of working with me, I want to show that I walk my talk.

  2. I want others to see me fail. Wait, what? That’s right. Failure is essential part of progress. Pursuing ambitious goals never goals smooth. That’s part of the game. I hope that when others see me facing my challenges they will drop the idea of perfectionism and get on with their goals and dreams.

  3. I want to inspire you to be more courageous with your own goal, be more driven, committed and disciplined.

  4. I want to show you how I get stuff done, how I set goals and how I work towards them so you can apply it for your own growth.

  5. Lastly, when I share my goals with you all it creates the pressure and accountability I need (and want) to push myself. (Trust me, I don’t always feel like it either. But so what?)

Total number of goals: 54

My Business goals


Website Traffic 40,000

I WILL EASILY Reach annual website traffic of 40,000 BY DECEMBER 31ST

Why: More traffic means more visibility, more value shared, and more business. Simple as that.
January: 5,230
February: 5,242
March: 6,454
April: 5,713
May: 5,675
June: 5,090
July: 7141
TOTAL: 40,457

Reflection/Actions: Very happy with the traffic growth. 


1,000 Scorecards

I WILL EASILY have at least 1000 Scorecards taken on my website BY DECEMBER 31ST

Why: The Lifestyle Scorecard and The Self Discipline Scorecard are free tools people can use to get a better understanding of why they may not be getting the results they want.

You can take The Lifestyle Scorecard HERE.
January: 142
February: 134
March: 141
April: 119
May: 50
June: 64
July:  72
August: 90
TOTAL: 812

Reflection/Actions: I’m ahead of the target and getting a lot of organic traffic so no changes needed. It will get even better when I launch my Self-Discipline scorecard.


Self-Discipline Scorecard

I WILL EASILY publish my new Self-Discipline Scorecard by BY April 1ST

Why: It will be a great way for people to understand what is missing for them to be more disciplined and productive. It’s also a very engaging way of marketing. 
STATUS: In Progres

Reflection/Actions: Made good progress on this. Nearly there. I want to make sure it’s valuable.


Online Portal

I will easily create Online PORTAL for my Unbreakable Self-Discipline Bootcamp™ by April 1st

Why: I want to create an online library of videos that will allow people to go through the core concepts of the program in their won time. This will then allow me to use our live group calls for Q&A and implementation coaching. This way the participants get even more value out of it.
STATUS: In Progress
Read more here: Unbreakable Self-Discipline Bootcamp

Reflection/Actions: All content recorded. Now just upload and LAUNCH!


Re-Launch U.S.D.B

I will easily relaunch my Unbreakable Self-Discipline Bootcamp™ as an ongoing programme April 1st

Why: This will allow people to join at any point rather than at specific launch dates. I want to give people the opportunity to join when they need it.
STATUS: Not yet

Reflection/Actions: It’s all in the making. I’m recording a bunch of awesome videos for the programme. It will still take a few weeks though.    


Migrate marketing


Why: Marketing is absolutely essential to running a successful business. While the platform I’m using works well, it’s lacking some fundamental features I need. Migrating to a different platform will be a challenging task with a steep learning curve.
STATUS: Completed

Reflection/Actions: All done. It’s was quite a task. I’ve been deciding between a number of platforms but it’s all done now.  The lesson I’ve learned is: There isn’t a perfect solution to most things. “Prolific beats perfect.”


OUtsource 10 projects

I will outsource and delegate 10 projects BY DECEMBER 31ST

Why: As I grow my business there are more and more tasks that need to be done. I want to free up more of my time so I can focus more on my clients and creating valuable content.
January: 3
February: 3
March: 3
May: 2
June: 3

Reflection/Actions: There will be many more projects I’ll outsource in 2021. I set this goal to push towards getting comfortable delegating my work, getting better at it, and learning that others can do it just as well, if not better than me. 


study copywriting

I will easily complete at least two advance copywriting courses by December 31st

Why: Improving my writing skills will help me communicate more effectively with my readers, be more engaging, captivating, and communicate more clearly. 
Status: 1 completed, 1 Started

Reflection/Actions: There is so much to learn and so may amazing resources.


study funnel building

I will easily COMPLETE a funnel building course by December 31st

Why: Funnels are a great way to design an engaging and exciting journey for prospects to get a better understanding of my services and share valuable content with them. I love playing with systems and figuring out what works and what resonates with people. Really looking forward to this. 
Status: 1 course started

Reflection/Actions: Working on it. 


study A/B Testing

I will easily COMPLETE A/B testing course by December 31st

Why: A/B testing is a powerful way to test what works better. While I have a good understanding of how A/B testing works, I want to be even more strategic with it. 
Status: 0

Reflection/Actions: No progress yet. Same reasons as with the copy writing courses.


redesign 'ABUOT ME' page

I will easily redesign my ‘About Me’ PAGE by December 31st

Why: My ‘About Me’ page has looked pretty much the same since I created the website in 2015. A lot has happened since then, I’ve grown and achieved a lot that deserves to be on the page. While I quite like the one I have now, for a long time I’ve been sitting on a specific idea of what I’d want the ‘About Me’ page to look like. 
Status: Staretd

Reflection/Actions: I have some ideas and sketches. This is currently on a low priority list.

My Coaching goals


140 consultations

I will easily RUN 140 initial consultations by December 31st

Why: It will allow me to create the right amount of clients. 
January: 11
February: 15
March: 8
April: 12
May: 10
June: 14
July: 9
August: 12

Reflection/Actions: Seems like I’m right on track. At the moment I’m almost at capacity so no need upping my marketing to get more initial consultations.


40 new clients

I will easily work with 40 new inspiring clients by December 31st.
Why: I can only work with a limited number of clients at a time.  While, in the past,  I used to aim at working with more clients than this, I’m now much more selective, work with fewer clients which will allow me to support them even better.
January:  6
February: 3
March: 3
April: 3
May: 3
June: 8
July: 4
August: 4

Reflection/Actions: It’s all on track and I’m grateful for these awesome clients.


400 sessions

I will easily run 400 coaching sessions by December 31st
Why: 400 sessions in a year has been a sweet spot for me.
January: 43
February: 37
March: 41
April: 46
May: 44
June: 46
July: 44
August: 40
TOTAL: 329

Reflection/Actions: My calendar has been pretty full and I’m almost at the capacity of sessions and clients.


100 reflections

I will easily reflect on my coaching session 100 times by December 31st
Why: This is something I started two years ago and really enjoyed it as well as learned a lot from it. Reflecting is one of the best ways to improve. Regular reflecting on my coaching sessions will allow me to be more aware of what made the biggest impact (and do more of it) as well as what needs improvement. I’m determined to achieve absolute coaching mastery, and reflection, without any doubt, accelerates my growth.
January: 14
February: 15
March: 12
April: 15
May: 13
June: 12
July: 10
August: 10
TOTAL: 101 

Reflection/Actions: Extremely value practice. I’d like to up the number of my reflections as something valuable always comes up.


50 hours studying

I will easily spend 50 hours studying coaching by December 31st
Why: Even though I’ve been studying personal development since 2004 and coaching since 2013, gained several coaching certifications and a degree in psychology, there is so much more I can and want to learn. I want to be continually improving my coaching skills and knowledge so I can be even more effective and help my clients more.
January: 5
February: 6
March: 5
April: 10
June: 12
July: 10
August: 15

Reflection/Actions: I’ve been reading a lot of coaching related books (see in the personal development goals section).


50 sign-ups

I will easily have 50+ people signing up to my unbreakable self-discipline program by December 31st
Why: I want to help at least 20 people overcome procrastination, self-doubt, excuses, weaknesses, and develop Unbreakable Self-Discipline so they can work towards their goals and dreams.
Status: 0

Reflection/Actions: I haven’t launched the new version of the program yet.

My profile goals


SSI score 70+

I will easily get my LinkedIn SSI (social selling index) score to 70+ by December 31st

Why: With over 20,000 connections, I want to focus on the quality of my content and the level of engagement with these connections. SSI is a good measure of how engaged I am on LinkedIn and how engaging my content is. 
January: 65
February: 64
March: 64
April: 63
May: 66
June: 63
July: 61
August: 62

Reflection/Actions: I haven’t been as consistent with Linkedin activity lately. Time up my game.


3000 subscribers

I will easily  Reach 3000 subscribers on my youtube CHANNEL by December 31st

Why: Last year I’ve grown from 750 to nearly 2000 subscribers without posting any videos. This year I’d like to reach 3000 subscribers which would be fantastic. While 3000 subscribers doesn’t sound like much, but when I imagine a group of 3000 people, it’s pretty incredible that so many people regularly watch my content. #gratitude
January: 2041
February: 2119
March: 2241
April: 2350
May: 2564
June: 2615
July: 2882
August: 3082

Reflection/Actions: My YouTube is growing very nicely since I’ve launched my Confidence Series and it just got even better in May.


4000 watched hours

I will easily Reach 4000 watched hours on my Youtube channel (in the last 12 months) by December 31st

Why: This is a great milestone for a youtube channel. This will also allow me to monetise my channel which is increases channel exposure (it’s just how Youtube works). 
Status: 1,283

Reflection/Actions: I’m pleased with the progress so far. My plan is to distribute my videos more widely as I have not done much in that regard so far.


5 interviews

I will easily be featured or interviewed 5 times by December 31st

Why: This can be on websites, podcasts, magazines etc. It’s a great way to share my knowledge and experience. It’s usually great fun and very good for growing my audience. 
Status: 0
If you’d like to interview me, please contact me HERE.

Reflection/Actions: I have a few awesome things in the making. Wait for it!


Write my book

I will easily write my Book by December 31st

Why: This time for real! Writing a book is a challenging process, but having a book and being a published author will be great for my business and profile. It will also allow me to share the knowledge of becoming the best version of yourself that  I’ve been gaining, practising, and teaching for over 12 years now. I want people to understand why OK is NOT enough!
Status: No progress

Reflection/Actions: I’m affraid this is not going to happen. 


Speak on stage 3x

I will easily SPEAK on stage/present online at least 3 times (excluding my own workshops) by December 31st

Why: In 2014 I was absolutely terrified with the idea of me speaking in front of people. I decided to challenged my fear and since then I spoke at over 120 events and workshops. These days I speak less often but at paid events and in front of much larger audiences. I want to keep improving my speaking skills. 
Status: 5

Reflection/Actions: I’ve run 2 workshops and 1 Q&A in April and August. I have several more workshops lined up in the next few months.

My value goals


24 Youtube Videos

will easily record 24 Videos for my Youtube Channel by December 31st

Why: I’ve got great feedback on the videos I’ve created in the past and people find them valuable and helpful. I want to create more as I have a lot to share. 
Status: 37

Reflection/Actions: All done and many more coming. I’ve launched my Confidence Series of short videos with confidence tips. Check it out HERE.


24 articles

i will easily publish 24 articles by December 31st

Why: Writing regular articles is not only a great way to share value and develop a closer relationship with my audience but also to bring more traffic to my website and boost its SEO. I find writing articles quite easy now but still want to improve my writing. This includes my goals updates. 
Status: 12

Reflection/Actions: I’m behind with articles, but have several great ones in the making. 


24 videos on linkedin

I will easily post 24 videos on LinkedIn by December 31st

Why: Linkedin is a good social media platform to build my audience on as well. Videos are more engaging and stand out over text posts. 
Status: 20

Reflection/Actions: I’m going to complete this goal by the end of September.


200 posts on linkedin

I will easily post 200 times on LinkedIn by December 31st

Why: I want to be much more active on LinkedIn and develop a better connection with my audience. 200 posts will ensure I’ll be posting on most weekdays which will be a significant improvement over last year. What’s the point of having 20K connections if I’m not connecting with them? Right?  
January: 12
February: 14
March: 14
April: 12
May: 12
June: 15
July: 7
August: 4

Reflection/Actions: Quite behind with this but my plan is to post nearly daily (M-F) now.



I will easily get 300,000 views of my posts on LinkedIn by December 31st

Why: Posting on Linkedin is one thing, getting your posts seen is another. The more views my posts get the better impact they will create. 
Status: 148,522

Reflection/Actions: A bit behind with this goal. No wonder since I haven’t been posting as much. Time to pull my finger out.


2% engagement

I will easily easily Increase my Instagram engagement to 2% by December 31st

Why: While 2% engagement doesn’t sound like much, for my following size, I’d need to get around 400 engagements per post (likes + comments). That’s a lot!
January: 0.79%
February: 0.85%
March: 0.78%
April: 0.78%
May: 0.77%
June: 0.72%
July: 0.61%
August: 0.62%

Reflection/Actions: Instagram is a side project for me. It doesn’t help that I also have a goal to spend a minimum amount of time on IG. 😂 


1200 instagram Posts

I will easily Reach 1200 total posts on Instagram by December 31st

Why: I want to be consistently active on Instagram. 150 posts will do it. The starting point in 2021 was 1050. So I should reach the total number of posts in 2021 to be 1200.
Total: 1,175

Reflection/Actions: Smooth sailing here.

My Health & fitness goals


52 fasts

I will easily Complete 52 x 24 hour fast (no food) or green days (only raw fruit or veg) by December 31st

Why: I started fasting two years ago and I could FEEL the positive impact it had on my mind and body. While it may seem challenging I got used to it very quickly and actually look forward to the fasting days. It’s a great way to practice self-discipline let your body restore.  
Status: 35

Reflection/Actions: I don’t do as many 24h fasts as before but I do 14-18h fasts about 5x per week.


48 hour fast

I will easily complete a 48 hour fast (no food) by December 31st

Why: Something I’d like to try and challenge myself with. There is a lot of evidence that 48 hour fast has great health benefits. Bring it on. 
Status: 0

Reflection/Actions: Not yet. I’ll need to plan for it to. I don’t think regular week day would be a good idea as I don’t want my work to be affected by it. 


200 workouts

I will easily workout 200 times by December 31st

Why: Exercising is a great way to look after your body, stay healthy, manage your weight, be in a good shape, it energises you, strengthen your self-discipline, and build a stronger connection and understanding of your body. What’s not to like?
January: Workouts: 30, Time: 16:55:19, Calories burned: 9,751
February: Workouts: 35, Time: 26:31:59, Calories burned: 14,222
March: Workouts: 42, Time: 35:05:40, Calories burned: 17,978
April: Workouts 39, Time: 43:00:48, Calories burned: 16,253
May: Workouts 39, Time: 61:05:45, Calories burned: 20,111
June: Workouts 45, Time: 44:29:36, Calories burned 21,773
July: Workouts 43, Time: 49:39:00, Calories burned 22,519
August: Workouts 48, Time: 68:02:30, Calories burned 23,336
Status: 278

Reflection/Actions: All done, but I’ll be tracking my workouts as I love to keep these stats. Feeling great.


weigh 78kg

i will easily weigh 78kg or Less by December 31st

Why: I feel that’s my ideal weight with my current muscle mass. 
January: 86.6
February: 84.7
March: 83.4
April: 83
May: 85
June: 85
July: 85
August: 84

Reflection/Actions: So, since the gym is opened again, I working out 4-5x per week. While I’m getting fitter my scale is showing extra kilos, which I suspect is muscle mass. That’s good weight.


Hire personal trainer

I will easily Work with a personal trainer online or offline by June 1st

Why: If you want certain results, work with someone who’s got them already. I want to work(out) under the supervision of a professional PT especially during the weight-loss period. 
Status: Complete

Reflection/Actions: Started kickboxing sessions again. Loving it. 


100 push-ups

I will easily do 100 push-ups in one go by December 31st

Why: I failed at this last year. My approach this year is to add 1 extra pushup every day. This should be gradual enough to get there. 
January: 60
February: 64
March: 58
April: 46*
May: 71
June: 91!
August: 87

Reflection/Actions: Making a great progress here. *If you’re wondering why the drop, it’s because I started a new plan with this. Started at 30 push-ups and adding 1 every day. If I miss or I’m unable to complete the number, I go 5 steps back.


10,000 push-ups

I will easily do 10,000 push-ups (in total) by December 31st

Why: This is a sub-goal to my 100 push-ups in one go to ensure I do enough training. Plus, it sounds like a great goal, too. 
January: 1362
February: 930
March: 820
April: 775
May: 1566
June: 1753
July: 893
August: 653

TOTAL: 8,656

Reflection/Actions: I started the new +1 challenge and it’s going great. 100 push ups here I come! It’s adding up. 


5 minute plank

I will easily be able to plank for 5-minutes by December 31st

Why: It’s a physical challenge I’d like to accomplish. It’s harder than you might think. Planking is a great exercise to strengthen my core.  
January: 2:00
February: 2:30
March: 4:00
April: 4:00
May: 4:00
June: 4:15
August: 4:00

Reflection/Actions: Pretty pleased with the 4 minutes so far. 5 is doable. It’s just pain tollerance haha. 


500 minutes planking

I will easily PLANK for 500 minutes (in total) by December 31st

Why: This is a sub-goal to my 5-minute plank challenge to ensure I do enough training.  
January: 21
February: 25
March: 21
April: 20
May: 20
June: 31
July: 25
August: 55

TOTAL: 218

Reflection/Actions: A few too many challenges. I’ll lean into this (pun intended) in the second half of the year. 


run 1000km

I will easily run 1000 km by December 31st

Why: Simply, it’s a really sexy running goal to me. 1000km! Such a beautiful number.  
January: 66km
February: 134km
March: 176km
April: 101km
May: 149km
June: 171km
August: 230km
TOTAL: 1027km

Reflection/Actions: Very much on track here. Doing a bit less running as I’m also working out 3-4x per week so have a bit less time. 


5 half-marathons

I will easily run 5 (unofficial) Half Marathons (21.1km) by December 31st

Why: It’s a challenging but doable running distance.  
January: 0
February: 1
March: 4
April: 0
May: 1
June: 3
August: 2


2 marathons

I will easily run 2 (unofficial) Marathons (42.2 km) by December 31st

Why: I’d love to beat my last years personal (and the only) record of 4:02:04  
August: 1

Reflection/Actions: A bit of an impromptu marathon, but enjoyed it. 


50km ultra marathon

I will easily run 1 (unofficial) 50km Ultra-Marathon by December 31st

Why: Well, I don’t think I need to say much more about this one.   
Status: 0

Reflection/Actions: September 19th


2.5km under 9 minutes

I will easily run 2.5km under 9 minutes by December 31st

Why: It’s something I was able to do in 2020. I’d like to get there again. 
Status: Not tested yet

Reflection/Actions: I think I’ll try this in soon. I’ve done some speed runs and my legs didn’t like it much. 


5km under 19 minutes

I will easily run 5km under 19 minutes by December 31st

Why: It’s something I was able to do in 2020. I’d like to get there again.
Status: 20:39

Reflection/Actions: Not quite there but better than expected. 19 is going to be tough but I’ve done it before so… bring it!


10km under 41 minutes

I will easily run 10km under 41 minutes by December 31st

Why: My best time last year was 41:38. 🙂
Status: 42:33

Reflection/Actions: Pretty close, but I wasn’t intending to break the limit so not a bad effort at all.


Yoga 50x

I will easily do yoga or stretching 50 times by December 31st

Why: With all the running and working out I want to make sure I stay flexible.  
Status: 50

Reflection/Actions: This a part of my morning or post run routine.

My personal development goals


Start learning tagalog

I will easily start learning Tagalog by December 31st

Why: Well, well, well, I have plans to move to the Philippines so speaking their language to some basic level would be respectful if nothing else.  
Status: Started.

Reflection/Actions: I listen lectures in the gym. Thank science for YouTube and creators for awesome content. 


200 meditations

I will easily complete 200 meditations by December 31st

Why: I’ve been meditating regularly for years now. I find it a great way to start the day, to centre myself and focus my mind.  
Status: 200

Reflection/Actions: I meditate every morning and sometimes during the day. It’s a great way to start the day.


Advance meditation

I will easily complete an advanced meditation course by December 31st

Why: While I believe I’m quite knowledgable about meditation, I’d like to take it a step deeper.  
Status: Done

Reflection/Actions: I can see the enlightenment coming… haha.


Read 12 books

I will easily finish 12 books by December 31st

Why: Reading books have made an irreplaceable impact on my life, thinking, and success. With every book, I read my mind becomes more open and I become richer with knowledge. This year I’m aiming for fewer books as I want to truly absorb and implement. 

  1. ✅  Completed: On Human Nature
  2. ✅  Completed: 50 Top Tools For Coaching
  3. ✅  Completed: The Awakened Ape
  4. ✅  Completed: A Field Guide to Lucid Dreaming
  5. ✅  Completed: The Coaching Habit
  6. ✅  Completed: Exploring The World of Lucid Dreaming
  7. ✅  Completed: The Molecule of More
  8. ✅  Completed: Traffic Secrets
  9. ✅  Completed: Expert Secrets
  10. ✅  Completed: $100M Offers
  11. ✅  Completed: Like a Virgin
  12. Reading: Coaching for Performance
  13. Reading: Lucid Dreaming
  14. Next: Behave

Reflection/Actions: I have a daily goal to read for 30 minutes. It’s amazing how much it adds up to over time.


3x30-day challenge

I will easily run 3 personal 30-day challenges by December 31st

Why: Pushing myself in fun ways.
CHALLENGE 1: Daily pushups – starting on 30 and adding 1 every day or deducting 5 if I forget or fail to complete them.

CHALLENGE 2: 200 minutes of planking in June. I can do as many as I want each day, but by the end of June the total must be 200+
STATUS: ❌ Failed – Wasn’t able to maintain this. 

CHALLENGE 3: To complete at least 1000 Pushups and 100 minutes of Planking in September.

Reflection/Actions: GOAL: I want to see at what point I hit my limit. 


Journal 100x

I will easily journal 100 times by December 31st

Why: Journaling is an invaluable way to gain clarity, think through your ideas and challenges. It’s also a great place to rant and complain so you don’t bother the world with it. No one is interested.
Status: 86

Reflection/Actions: I journal when I need to get clarity on something or simply to decompress. It’s such an undervalued practice.


Weekly Reclections

I will easily CONTINUE my weekly reflections and monthly planning sessions by December 31st

Why: Regular reflecting and planning is an absolute necessity for effective progress. Moreover, it’s something I really enjoy. 
January: ✅  Completed
February: ✅  Completed
March: ✅  Completed
April: ✅  Completed​
May: ✅  Completed​
June: ✅  Completed​
July: ✅  Completed​
August: ✅  Completed​

Reflection/Actions: I’m on track here. Nothing to change.

So that’s it. Leave me a comment below and let me know what you think. Did it inspire you? Do you think I’m playing it safe (I dare you!).
Let me know what goals you’re working on. I want to know!


if you’re really serious about your goals, contact me and let’s talk about what you’d be able to achieve with my coaching support and accountability.

2021 could (should) be your best year yet!



  1. Kathy

    Hi Tomas! Thank you for sharing your goals; I look forward to watching you achieving them (especially the 5 minute plank…awesome!!!
    Will that be a Facebook video?). You have also inspired me to get serious about goal setting. So here’s what I’m going to do… I’m going to revisit our Self-Discipline Bootcamp workbook on Irresistible Goals, do the exercises and write out my goals for 2021 by this time next week. Way to go Tomas!

    • Tomas Svitorka

      Hi Kathy, AMAZING! That’s the way to do it.
      That’s right. Use the framework and set some exciting … IRRESISTIBLE goals!
      Feel free to share them in the group!
      Thanks for commenting.

  2. Anonymous

    Hi Tomas this was great to read I love how measured it is!

    • Tomas Svitorka

      Thanks a lot for the comment

  3. Marielle Hemingway

    Good morning Tomas, great read. I can see how this is a good motivator + accountability increase. I like that you completed the Tagalog language goal already but have not started the book… Looks like moving to the Philippines is a greater motivation?!
    The inspiration I took: I always think I have got too many things I am focusing on/ I aim to achieve. Reading your lists is reassuring that it is not impossible to reach my goals with determination & focus.

    • Tomas Svitorka

      Thanks Marielle. It definitely is a great motivator.
      The book is a secondary goal. Not very urgent. There are only so many plates I can spin well so some things need to wait.
      I’m glad to hear you took some inspiration from it. Absolutely, push on with your goals.

  4. Vikaas

    thanks for inspiring us Tomas.. !great read and thoughts to improve my goal setting.. !


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